From Our Family to Yours
McKinnon Real Estate was established in 2007 by Eric Cohen, supported by his wife Joanne, who brought more than a decade of diverse real estate experience to the business. From the beginning, the agency was built on a single guiding principle: to do things better. This simple yet powerful belief shaped a more personal and genuinely honest approach to selling homes, particularly within the highly sought after McKinnon School Zone.
After more than two decades specialising in the McKinnon School Zone, and many years prior spent mastering every facet of the selling process, we've developed a method that blends proven sales fundamentals with a deep understanding of buyer psychology.
Eric knows the McKinnon School Zone better than anyone. He personally attends every open for inspection and every auction, without exception. This hands on commitment allows him to track market shifts in real time, observe buyer behaviour first hand, and continually refine the strategies that deliver strong results for our clients.
His expertise has been recognised publicly, having appeared multiple times on Channel 9 News and in various newspapers to discuss the impact of changes within the McKinnon School Zone. For Eric, this area is more than a marketplace. It's a long standing passion and a craft he has spent years perfecting.
Today, McKinnon Real Estate has welcomed its second generation of sales expertise. Eric's son, Samuel, brings a fresh, modern edge to the business. Having grown up in the McKinnon School Zone, he understands the community intimately and applies innovative media, technology, and contemporary marketing tools to enhance the selling process in meaningful, practical ways.
We have never been a franchise, and never will be. When you reach out to us, you deal directly with the people who will be guiding your sale from start to finish. Our approach is hands on, transparent, and genuinely personal. You are kept involved, informed, and supported, just as you would be by a trusted family member working toward the same goal.
Our past sellers consistently highlight this personal approach. Their experiences speak louder than any manufactured "star rating" or generic online review. What we offer is real, down to earth service, and a proven track record of selling homes in the McKinnon School Zone with honesty, care, and expertise.
