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Sell By Private Sale

No auctions. No pressure. Just a beautifully marketed, expertly handled private sale campaign designed to achieve the best possible result for your home.

A McKinnon home sold by private sale A McKinnon home sold by private sale

Why private sale wins

We believe private sale gives the seller greater control over the entire sales process.

Why auctions can be damaging

In an auction, control is handed to the buyers. The auctioneer openly declares "I am in your hands" at the commencement — and with buyers' primary goal being to secure the property at the lowest possible price, this creates an unpredictable outcome for the seller. At auction, it is the buyer who ultimately dictates the result.

Furthermore, if your property passes in at a buyer-driven low price, that result becomes known to the entire market. Achieving a strong sale price from that position is extremely difficult — the buyer holds the power, and the seller is left with little leverage.

Private sale puts you in control

Private sale changes that dynamic entirely. You begin from a position of strength. It is a calmer, more considered process — one where buyers take the time to genuinely appreciate your home and, as a result, are willing to pay accordingly. In most cases, the price achieved through private sale exceeds what would have been obtained at auction.

Qualified, motivated buyers approach your home with genuine intent. Negotiations are based not only on price, but on broader conditions — settlement terms, deposit amounts, and other factors that can offer significant advantages to you as a seller. We work diligently to match the right buyers to the right homes, applying extensive negotiation expertise to ensure every seller is satisfied with the outcome — in a calm, pressure-free timeframe.

Faster than you'd think

Don't be misled — the auction process is not faster. It is a month-long commitment that exposes your sale to uncertain competition. Private sale, with the right preparation and strategy, can achieve an exceptional result in a matter of days. Ask us how.

25+ years of results

Over the past 25 years, we have consistently demonstrated that our results frequently surpass those achieved by auction agents for comparable properties. The reason is simple: we take a quality approach, not a quantity approach. We genuinely care about your result.

As a boutique agency, we maintain close, ongoing contact with both buyers and sellers — ensuring no opportunity is overlooked in pursuit of the best possible outcome for your home.

From Appraisal to Sold

  • 1 · Free AppraisalWe assess your home with honest, data-backed advice on its true market value.
  • 2 · Premium MarketingProfessional photography, video, and targeted digital campaigns that make your home shine.
  • 3 · Private Inspections & OpensWe connect your home with genuine, qualified buyers — no auction-day theatrics.
  • 4 · Negotiation & SettlementEric and Samuel personally negotiate the best result and guide you through to settlement.
Handing over the keys

Thinking of Selling?

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